You see signs for many companies as you drive down the road. From the big billboards to the local business signs, all of these are marketing for the company that they represent. But what many people don’t realize is that they are all part of a larger advertising strategy called branding. Whether you are looking for a new restaurant to try or a local contractor to hire, these are the ways that companies promote themselves to get customers through the door.
In addition to telling potential customers what products and services you offer, signs also communicate the brand personality of your business. They convey a sense of trust, friendliness and reliability, which helps to build your customer base. If you are a high-end clothing store, you may want to use a sign that exudes luxury and sophistication. In contrast, a family-oriented establishment could benefit from the use of a more playful design on their sign.
People who walk by your business all day have a lot going on in their lives. They may not be in a buying mood, but seeing your business sign repeatedly will help them to fix the name, logo or font of your company in their mind. This is called brand awareness, and it is what makes them more likely to remember you when they do decide to buy something. For example, a homeowner who drives by the hardware store every morning on the way to work will undoubtedly think of that store when they are ready to remodel their kitchen.
The right kind of signage will help you to stand out from the competition, which is another key to gaining and keeping customers. If you have a unique, attractive and creative sign, it will grab the attention of passersby and help to distinguish your business from the other shops on the block. It will be the difference between a customer choosing your store over the competitor down the street.
Another reason to invest in a great sign is that once it is in place, it will continue working for your business at a fraction of the cost of other forms of advertising. While other forms of advertising are based on one-time costs, like paying for an online advertisement, business signs will continue to attract customers long after the initial investment has been made.
The intangible benefits of a quality business sign are worth the investment alone. It can make your customers feel confident in your business and make the decision to shop with you rather than a competitor. If you are in the market for a new commercial sign, be sure to speak with a trusted local business sign manufacturer to get the best results for your company. They can create a custom sign that will fit your needs and help you to stand out from the competition. Call now for a free estimate. They can even assist you in creating a new logo or identity for your company!